Vevo Debuts Revamped Apple TV App With Curated Playlists and Video Previews

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Music video internet hosting service Vevo immediately launched a revamped Apple TV app that has been absolutely redesigned with a less complicated interface that is simpler to navigate and a brand new deal with personalization and curation, each of which Vevo hopes will draw in additional customers.

Vevo’s new design brings movies and playlists entrance and heart, with the intention of offering an immersive video watching expertise as quickly because the app is opened.


A brand new “peek-inside-playlist” function lets customers flick through content material whereas listening to playlists, artist stations, or movies, and because the app is used, it would be taught extra about every consumer, providing up personalised content material that may then be additional custom-made by including movies to a playlist or favorites part.

Customers can select from quite a lot of curated artist stations that match tastes and moods, and there is programming curated by an in-house editorial group that is designed for various instances of the day, huge occasions, and holidays. All playlist content material can also be localized by style and market, and there is a genres part for shopping prime movies, trending artists, and most up-to-date playlists in every style.

“Music movies turned a cultural phenomenon via the ability and attain of tv during the last thirty years,” mentioned Erik Huggers, CEO, Vevo. “Lately, this platform has lacked the wealthy and immersive expertise new era of viewers demand from their related units. With Vevo for tvOS, we have created an setting that permits the music video to shine as soon as once more on the large display, with an intuitive consumer interface and new ranges of personalization and management.”

The brand new Vevo Apple TV app might be accessible beginning on Friday, Might 19.



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