Nokia rebrands Withings, launches HealthKit competitor ‘Affected person Care Platform’

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Nokia is making an even bigger push into the healthcare market, asserting at Cell World Congress that the well being and health accent maker Withings will rebrand its merchandise below the Nokia identify, in addition to revealing a “Affected person Care Platform” that seems to immediately compete in opposition to Apple’s HealthKit.

The rebrand of Withings, which Nokia acquired for $192 million in April final 12 months, will see the entire firm’s present and upcoming merchandise renamed as Nokia gadgets. The change shall be going down early this summer time, with the Nokia-branded gadgets anticipated to go on sale in main retailers in the US and Europe at the moment.

Withings is thought for its related gadgets overlaying various areas in relation to healthcare and health. Notable objects embody the Metal HR smartwatch that gives health monitoring capabilities on a standard timepiece, the Physique Cardio Scale, a blood stress monitor, and a sensible thermometer, with the rebranded merchandise preserving their present look however including the Nokia emblem.

Similtaneously the rebrand, the corporate’s Well being Mate app shall be receiving a redesign. Used to compile collectively knowledge from related gadgets to supply an all-round view of an individual’s well being, the app’s refresh will apparently make it simpler so as to add gadgets, and share progress with relations.

New in-depth teaching packages shall be included throughout the app, which can take customers on an “eight-week journey” to achieve a well being purpose, with personalised experiences mentioned to be offered to customers to “higher handle well being and wellbeing.”

The “Affected person Care Platform” is described as a option to “rework the connection between sufferers and healthcare professionals.” The platform will permit medical doctors and care groups to remotely monitor gadgets worn by their sufferers, so well timed and focused care could be offered so as to reduce workplace visits and hospitalizations.

The HealthKit competitor is already in use in the UK, with the Nationwide Well being Service utilizing it to conduct a 69,000-person examine into hypertension, and the methods to remotely monitor and decrease hypertension charges.

The rebranding and the healthcare bulletins arrive as Nokia launches new client gadgets at Cell World Congress in Barcelona, with licensee HMD World. Three Android smartphones have been unveiled on the present, with a worldwide model of the Nokia 6 alongside the Nokia three and Nokia 5, in addition to the revival of the Nokia 3310 characteristic cellphone.

Withings has additionally branched out into house automation, displaying off the HomeKit-compatible Residence Plus good safety digital camera at CES in January earlier than a launch this quarter, and it seems it’ll additionally go below the identical rebranding therapy. Whereas there has but to be a affirmation for the digital camera’s launch, a latest help question on Twitter advises of a delay for the Residence Plus launch, however confirms Withings continues to be “engaged on it.”

As soon as launched, it’s unclear if the Residence Plus digital camera shall be accessible to buy from Apple shops, like different gadgets supporting HomeKit. Apple pulled all Withings merchandise from its on-line and bodily shops in December, in response to patent dispute between the iPhone producer and Nokia.

Nokia filed fits in opposition to Apple within the U.S. and Germany, accusing Apple of violating 32 patents Nokia acquired in recent times. Apple responded by suing 9 patent holdings corporations and Nokia, claiming the group have been working collectively to “extract and extort exorbitant revenues” from Apple and different machine producers.

Nokia fired again by launching one other set of lawsuits, claiming infringement of 40 patents throughout 11 nations.



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